July is a month commonly associated with all-American past times like baseball, barbecues and fireworks. Businesses can give away products geared toward these ideas, especially if they can feature products made in the U.S.A. Creating brand awareness while supporting patriotism and family fun has never been easier with targeted promotional giveaways.
Some of the items companies may not have considered for promos are things like aprons and barbecue tools, camping chairs and beach towels. There are also a variety of jewelry pieces that are appealing to men and women of all ages and can easily have a red-white-and-blue motif while still promoting a specific brand. Making these patriotic promotional items work for a company can help set it apart from the competition by showing it is not only an industry leader but a community leader as well.
There are items that can be incorporated into a camping or picnic trip that can carry a brand logo, and associating a design with other quality memories that will be made using those products will encourage consumers to think fondly of the business, as well as advertising to others who see it.
A regular outing to the park could include a branded waterproof picnic blanket and a logo thermos with an insulated cooler bag. These items alone don't represent a huge investment for business to obtain and hand out to customers, but the functionality and association with quality family time can result in conversion to revenue for the company.
Toys and other promo products like collapsible flying disks and beach balls are also popular, eye-catching and provide fun for children and adults alike, and the logo will be sure to stand out on the brightly-colored surface as it soars through the air.
Cushion seats and beach towels provide somewhere comfortable to sit after running around or while eating a nice lunch off the grill, prepared using a promo giveaway barbecue tools set. When these items aren't in use, they're also still on display, meaning passerby will see the brand name and may feel compelled to look into the business further if the logo design is interesting or compelling.
These items are similar to standard promotional items with the twist that they may carry 'made in America' information, emphasizing a certain emotional response in consumers. Marketing strategists may also order other promo items with red-white-and-blue motifs in order to make use of the time of the year, where this color scheme is more visual than ever.
Portable fans, sun visors and key rings can all come in an assortment of shades and hues, making them a perfect accessory to a summer wardrobe. Lanyards and bracelets are also popular, as they are a visible representation of both American and brand loyalty.
The Advertising Specialty Institute said these products, as well as cocktail shakers and laptop bags, are the newest hot items of the season. The research group also said that wall clocks and calendars were still near the top of the list, as these can provide style and function to a workspace or private home while showing off brand information. Thanks to a combination of style and functionality, these made-in-America promotional items are more desirable than ever with consumers and companies alike.