Investing in promotional items is a good strategy for bringing in more customers but it isn't very effective on its own. Businesses can be proactive and take steps to ensure not only are they buying the right promotional items but that they're doing enough to let potential customers know an event or giveaway is happening. If people are unaware that you're hosting a promo giveaway, they won't show up, and money could be wasted.
Spreading the word
Getting publicity and visibility is the first step in establishing a giveaway event, so it's important to consider advertising and marketing techniques you'd like to employ.
If saving money is more in line with financial plans, there are affordable and even free outlets for getting the message out in the ether. Try a social networking site like Facebook or Craigslist where a large audience will see your posts and tell others about it for you, incurring no cost whatsoever. You could also use low-cost fliers and post them in local eateries or businesses.
According to Chief Marketer there are a number of strategies that could give your promo giveaway a leg up and increase the likelihood of success. The publication noted that coming up with a media strategy beforehand is also important, as sometimes local television, radio and newspaper will be interested in doing a spot about the event.
Pick the right products
Even before you get to engineer social media strategies or contact the press about an event, select a motivational promotional product that will excite attendees. Regardless of how well-publicized a giveaway is, it won't attract customers if people aren't interested in the item offered.
SBWire recommends selecting something that not only fits your business but will be sure to peak the interest of those with no prior interest of your company. Making sure items are useful or provide intrinsic value to the recipient will entice a broader spectrum of guests to your event, and make certain that your promotional giveaway will help attract potential clientele.