Small businesses have to use every tool available to them when it comes to reaching new clients and keeping established ones. Creating a brand identity and making your vision clear and accessible to clients is necessary for every small business, but how that is done is likely to vary on a case by case basis. Businesses should be aware of what they offer and who they want to reach.
Promotional products are a unique way for businesses to reach clients by offering them something they will use. It is best if companies tie these gifts in with a particular promotion or if the products have something to do with the services offered. Consider the following business gifts to make you stand out in clients' eyes.
Pens are needed every day by a majority of workers. Companies can have pens or other writing implements customized to carry a business logo or contact information. Pens are likely to be circulated widely, and people that come across them may have their attention piqued. Excellent companies specializing in promo items can also offer pens fitted with tools or flashlights, which should make a significant impression on clients.
Many workers today are engaged in technology-based production for which computers and tablets are central. Think about reaching these clients with a promotional USB flash drive adorned with a corporate logo. These items are designed to transport data easily and efficiently, and workers are therefore likely to use them often, increasing brand visibility. For an upgrade, consider an environmentally-friendly solar powered smartphone charger. The recipient of this gift will likely think highly of the company and consider them forward thinking and concerned about green enterprise.
Roadside emergency kit
For an important client who is often on the road, an automotive emergency roadside tool kit makes a direct statement that the company is looking out for its clients. Kits come with jumper cables, screwdrivers, socket sets and glass shattering tools. The case can be customized with the company's logo, making for a unique and desirable corporate gift.
Businesses may see benefits from choosing several different price points for corporate thank you gifts by distributing them to clients according to different levels of involvement. Companies should always consider clients' needs when determining marketing strategies so they may best take advantage of opportunities to make their services known.