Businesses from auto repair shops to IT consulting companies know the value of unique promotional pens when it comes to branding visibility within the community. Business owners can leave less to chance by strategically leaving behind pens at targeted locations where the public is likely to need them. Placing company logo pens at the following high-traffic locations is likely to translate into higher public notoriety for a company.
Post office
The post office is a high volume location that attracts an entire community’s population. The chances are good that many people will have forgotten a pen to address letters, sign for packages or fill out shipping claims forms. Businesses should place promotional products in venues relevant to their focus. For instance, companies offering shipping solutions or products that might appeal to the general public would be well served to leave pens behind at the post office near mailing labels.
Restaurants
A pen is one of the greatest necessities for wait staff to successfully perform their job. Keeping track of multiple customer food and drink orders alongside any allergies is most easily facilitated when wait staff write them down. Keep in mind that restaurant workers will go through many pens in the course of a busy week. A personalized pen with a business logo left behind at a restaurant table is likely to be picked up by the waiter and left with the check for other customers to sign.
Banks
Everyone has forgotten a pen on the way to the bank and arrived to find the pen attached the the security chain has dried up completely. Customers finding pens adorned with company logos at the bank will probably take the pen home with them and perhaps turn to that business in the future. This is particularly useful for investment and financial consulting companies.
DMV
There’s nothing worse than waiting on long lines at the Department of Motor Vehicles and finally getting to the window to discover an incorrectly filled out form with no pen in sight. Some DMV facilities have vending machines for ballpoint pens, and drivers will be happy to come across a free pen rather than dropping a few quarters into a slot. This can be a choice spot for auto repair and inspection companies, gas stations, car insurance providers or notaries to leave pens, knowing that the customer will be thinking about automobiles and the legal procedures related to car ownership.