Target animal lovers with promotional products

Target animal lovers with promotional products

It is no secret that people are crazy about animals – ABC news said one woman even left a cat her personal fortune of $13 million when she passed away. Animal-themed business gifts can bring a smile to any pet enthusiast and are a great way to lighten the attitude in an office or work setting.

The new year is a great time for a small business to put out promotional products that are visible year-round, so a good way to tie in animal-related humor would be with a custom wall calendar that includes pictures of animals. February is Responsible Pet Owner's month, so a small business owner can gear promotional items towards this theme. Corporate gifts can include advice on how to properly care for common pets like cats and dogs, or maybe incorporate some funny pictures of animals.

Animal-themed promotional products can provide much-needed comic relief to the average pet owner if geared towards the appropriate target audience. And just like any other successful promotional marketing strategy, implementation can help a small business promote a positive brand image in a unique way.

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