Small businesses should always be looking to support a good cause with promotional products. Supporting a health foundation by providing things like Breast Cancer Awareness promotional items is a great way for a start-up enterprise to project a positive public image. Many health organizations designate specific times of year for support, and the upcoming month of February is American Heart Month.
Heart disease is a serious health problem in the United States today – according to the Center for Disease Control and Prevention, over a million people had heart attacks due to coronary disease in 2010. As of 2011, one person dies every minute from coronary events. But the good news is that heart disease may be avoidable with proper preventative measures that can be incorporated into promotional products for a healthy image.
A good launch point for creativity is the color red, which is commonly associated with blood and the heart and can be effectively used to promote American Heart Month. Customized notepads or small products that include the color red are the simplest and most cost-effective way to market awareness. When distributing promotional products, a small business should remember to include fact sheets or leaflets with heart information so that customers clearly know the reason behind the chosen color.
If looking to be more specific about heart disease, marketing managers can list more detailed information on promotional products such as risk factors or tips for a healthier lifestyle. Corporate gifts like pocket calendars and mugs can be customized to list cardiovascular health guidelines and offer a double advantage – not only will they promote a business through high visibility, but also healthier hearts and living standards.
Perhaps the biggest advantage to a small business during American Heart Month is Valentine's Day. The entire country is going to be looking for heart-oriented products over the course of the month, albeit for a sign of love rather than heart health. But there is no reason why an entrepreneur can't capitalize on the demand and send out large amounts of promotional products that can be given out at an office Valentine's Day celebration.
Even the White House has released an official statement on American Heart Month – February has enormous potential for heart-based promotional products, and small businesses are urged to jump on this opportunity.