In the United States, there is no more exciting time than an election year. Once the candidates are selected, they will begin a nation-wide tour and speak to millions of people, sparking endless political debate in homes and offices across the country. By taking advantage of the election craze in 2012, a small business can ensure that promotional products will have the maximum effect.
Depending on personal preference, a company can decide to sponsor a specific political party, or even the election itself. Businesses should avoid incorporating a candidate's actual name or likeness into their products, as this can violate copyright laws or campaign policy.
Simple business gifts are more cost-effective and provide better usability. Red promotional pens could be used to symbolize a preference for the Republican nomination, while blue promotional magnets can show support for the Democratic party. It is also a good idea to incorporate slogans that encourage people to get out and vote, because promoting a positive election is great for a company's image.
Because the election process lasts for well over a year, practical business gifts are likely to be used throughout the campaign and will reach a much larger target audience than normal.