Small businesses are always trying to come up with innovative colors to make their promotional products stand out to potential customers, and the recommended color for 2012 is fairly unusual.
Pantone, a self-described "global authority on color and provider of professional color standards for the design industries," recently announced that the new color of 2012 will be Tangerine Tango. Pantone gives the top ranking to a unique color every year that is designed to capture the emotion and potential that the new year holds, and for 2012 they decided to highlight a shade of orange that is supposed to energize popular sentiment. Past colors of the year include Honeysuckle, Turquoise, Mimosa and Blue Iris.
Unique colors such as Tangerine Tango are most effective when associated with a specific brand name. Small businesses should be aware of the trending of creative color schemes in order to capitalize on such an effective marketing strategy. If orange remains the most popular color of 2012, any personalized businesses gifts should try to incorporate this brilliant shade whenever the appropriate situation arises.