Small businesses and social media need to be precisely aligned

If the value of different social media platforms is to be judged by the time and effort that companies need to put into them, Twitter must surely be worth a fortune.

Small business owners: Strategically distinguish your local business from large chains

As a small business owner you might feel discouraged if all of your efforts don’t succeed in deterring potential customers from turning to big chains. As a result, small business marketing can at times feel like treading water.

Taking advantage of viral information sharing for small business marketing

“Going viral” is a term used in information sharing that describes a story, blog post, video or any other kind of information that is spread very quickly in a short period of time.

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