Archive | October, 2011

Some small business marketing advice from the playbook of Microsoft

The tragic death of Apple CEO Steve Jobs earlier this year has created an outpouring of articles about the life and style of this brilliant man. However, there is another visionary who is still among us who has arguably done more to influence the world.

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Exceptions to common small business marketing plans

There are quite a few rules for small business marketers that may seem ironclad.

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Adding old school salesmanship to modern methods

In the past, salespeople’s primary task was to establish relationships with customers.

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The Christmas season offers plenty of chances for businesses to reward customers

An essential part of engaging in a brand awareness strategy is forming a connection with customers.

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Social media lends a whole lot of help to small businesses

Many local companies are discovering that social networking sites offers excellent supplementary services that can perfectly complement offline or traditional marketing techniques.

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A seasonal small business marketing tip – keep websites updated

Companies in a number of different industries, but especially retail, are girding themselves for the oncoming onslaught of additional customers.

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Thanksgiving presents innumerable opportunities to give away promotional products

Few holidays create as many warm feelings in Americans as Thanksgiving does.

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Promotional shopping totes take on added importance around Halloween

Throughout the course of the year, some of the most useful promotional products that a company can use to raise awareness of its brand among consumers is the promotional shopping tote.

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