Many marketers and advertisers spend the bulk of their careers trying to solve a single problem – how to expose their promotional material to the greatest number of people possible. The billions of dollars spent each year trying to reach the homes and offices of every person in America aren't always intelligently spent, perhaps because that problem, albeit on a smaller scale, requires a very simple and cost-effective solution.
Promotional mugs are an elegant solution to the challenges every advertiser faces. These devices are incredibly important tools that are almost always welcomed with open hands. Homeowners can't possibly have enough mugs, either for their own use or to be brought out when guests come by. Offices should either furnish their employees with drinking solutions or recommend that workers have their own such tools on hand.
A coffee mug is also spectacularly versatile. Certainly, coffee is the traditional passenger in this promotional tool's cargo hold. However, as far as beverages go, hot ones are some of the most cherished. Tea, cocoa and herbal mixes are essential weapons in the fight against fatigue and nonproductive behavior, so any company that decides to brand the items that make these drinks palatable will be held in high esteem by drinkers of all stripes.