There is a tremendous number of arguments in favor of the use of promotional pens. Small businesses would be hard-pressed to do much better in the task of finding a branding device that gets so much exposure and provides so much use to consumers. Local companies that choose to market their products and services with promotional pens are almost guaranteed to encounter at least some small measure of success.
However, organizations that have been using promotional pens for quite some time may feel the need to change things up every once in a while. The regularity with which they churn out new pens may become a bit monotonous, and customers can eventually come to own enough of the products that they won't see the need to procure any more.
Fortunately, businesses that are in this unique position can find a great deal of success through promotional highlighters. Though they aren't used as often as pens are, highlighters are nonetheless important tools for business and education. Besides being a valuable tool that consumers will appreciate, the fact that many companies do not give promotional highlighters to customers will help to set an organization apart from the competition. Companies that highlight their positive attributes with these devices can be rewarded in the long run.