Most organizations that are in need of raised brand awareness are businesses that want to expand their customer bases. One must spend money to make money, and the job of finding more consumers is often an expensive one.
However, there are other institutions that are in need of support from the public. In today's difficult economy, government agencies are increasingly at risk for public disapproval and total elimination. As a result, many state and local public institutions should strive to prove their worth to a thrifty citizenry.
The federal government, in many ways, is an innovator and frequent user of promotional products. Custom t-shirts that bear the words, "Army" and "Navy" have been popular for decades and allow the wearer to voice his approval of that arm of the government. Municipalities and states can do the same.
Personalized mugs that bear the logo of a local parks department will be appreciated by fans of certain open spaces. Promotional pens that are given away for free at government agencies can remind citizens of a particular visit. As society becomes more business oriented, it is only natural that public sector offices pursue tactics that are traditionally reserved for businesses.