Archive | July, 2011

Small business marketing strategies must all include a call to action

In many ways, raising awareness of a brand or company isn’t the most difficult part of marketing a small business.

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Small business logos require some thought and design

One of the most effective ways for small businesses to market themselves is by adopting a striking and memorable logo.

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Facebook is willing to lend a hand to small business marketers

The emphasis on social media for small business marketers has always been strong, but it is becoming more important than ever before now that more tools are emerging for local companies to take advantage of. With the emergence of new services such as Google+, older organizations are seeking to bolster their roles in the small […]

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Small businesses can make their websites more informational with webinars

A lot of the motivation for local companies and small businesses to create high-quality websites is that it makes it easier to reach the top of Google’s search algorithms.

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Small businesses prepare for the launch of Google+ commercial profiles

When Google+ opens to all users later this year, there will be some significant changes to the internet marketing landscape.

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Maximizing small business Twitter usage

For a format that only requires 140 characters per post, the proper usage of Twitter can seem complicated to a small business marketer who comes to social networking as a novice.

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Embrace the changing times by marketing a small business with podcasts

Long after the debut of the television, radio was still a force to be reckoned with.

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Small business marketing often hinges on the identification of a niche

Understanding how to market a small business is as simple as grasping the identity of a company’s niche.

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Uncommon marketing events that grab consumer attention

Many of the most common small business marketing tactics that are discussed on the internet and by professional consultants can be described as slow-burn ideas.

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