Archive | June, 2011

Making consumers passionate about a brand

There are certain brands, such as Apple, Starbucks and Google, that inspire loyalty among their customer bases.

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Small businesses and Twitter – a match made in heaven

When it was first released, Twitter may have seemed like a silly idea to a lot of people due to the hyper-protracted forms of communication that are made possible by this system.

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Business gifts benefit employees and employers alike

A business gift or corporate personalized product has many varied uses.

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Small businesses benefit from a mix of digital and physical advertising

It can be difficult for some companies to strike a balance between a fully-digital marketing push and old-fashioned branding methods.

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Small businesses should consider extracurricular marketing options

There are a number of effective ways for small business owners to run a successful marketing campaign without receiving formal training in the art of advertising or public relations.

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Start planning promotional product campaigns for July

By themselves, promotional products such as personalized pens, custom magnets and logo USB drives provide excellent tools for small businesses in their quest to raise awareness of their products and services.

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Small business marketers would do well to consider the SEO long tail

The ultimate key to Google search algorithms is the strategic use of keywords.

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Avoid fallout from Google algorithm updates

Earlier this year, Google announced one of the largest overhauls to its search algorithms in quite some time.

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The importance of history for small business marketing

The internet and its wealth of information have a curious effect on modern consumers.

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