Strategic brand development will generate revenue
According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.
Month: May 2011
Branding expert says connection is key to recognition
Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more
Ways for small businesses to incorporate branding into their strategies
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
Drawing traffic to your trade booth
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more
Branding is synonymous with business
The Guardian reports that though there is actually no single definition for the term “brand,” but that all organizations seem to wind up with one, regardless.
B2B marketing budgets on the rise with focus on branding
The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.
Don’t forget how hard your mom works on Mother’s Day
Mother’s Day is the one day out of the year devoted to appreciating all of the hard work that women do both at home and in the workplace to provide to their families. This year, add a special touch to the gift going to the nurturing woman in your life by personalizing it. Personalized gifts … Read more