Archive | May, 2011

America’s top five promotional product markets

The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.

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Social media involves more than Facebook and Twitter

A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.

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Using mobile devices is the next step in small business marketing

The era of the smartphone has arrived, and small businesses would do well to take advantage of this trend.

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Blogs are an ideal marketing forum for a small business

Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.

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Focusing on core customers should come first for small businesses

The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.

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Building a customer base in a small community

The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.

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Branding products should be about quality, not quantity

The foundation of a functioning economy is the freedom of choice that a variety of products provides. However, researchers have increasingly found that choice is only efficient up to a certain point.

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Small businesses can bloom in the summer

Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.

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Developing a promotional product brand is more art than science

While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.

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The subtle marketing of the 21st century

While the options for promoting a brand or company seem more plentiful than ever, it’s important to take a step back and consider the actual atmosphere of advertising in 2011. Peter DeLegge of Marketing Today reminds us of a few sobering facts. Consumers will see attempts at brand marketing hundreds of times in a day, […]

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