One of the most effective promotional items that businesses can invest in are personalized pens. These products can have everything from a company logo to a slogan on them, and they're one of the most practical items that a company can purchase.
After handing pens out to employees, advertising becomes virtually free. Personalized pens will be used by workers to take notes in and out of the office, which will in effect spread the company name beyond the business' location. They are typically cheap to manufacture and companies can buy large amounts of the items with each order.
Personalized pens are ideal for trade shows as well. They can be easily brought to and from expos to give to clients and other businesses. The more people who have the items in their possession, the more exposure a company will receive at a low cost.
Practical items typically receive the most wear and tear. This includes pens, pencils, folders and USB drives. Because of this, ordering promotional items that will be used for an extended period of time is one of the many ways that companies can make the most of their advertising budget.